by Mark Okun | Oct 28, 2015 | Thoughts of a born salesman
The Changing Retail Selling Process The profession of selling is challenging and even more so with the “internet of things” happening all around us. For decades, even centuries the basic selling process remained unchanged and would yield acceptable results. Today the...
by Mark Okun | Sep 29, 2015 | Thoughts of a born salesman
“Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer...
by Mark Okun | Sep 17, 2015 | Thoughts of a born salesman
There have been volumes written about coaching sales people and business owners. In a few strokes of the keyboard Google will find about 22,800,000 articles on the subject. The belief in coaching sales teams to achieve higher performance is the only way we, as an...
by Mark Okun | Sep 15, 2015 | Thoughts of a born salesman
Lighting manufacturers and retailers are facing an identity crisis. Original designs are quickly imitated by others, big box merchants display “me too” products at cut rate prices. While imitation is flattery, it cuts into the identity of the source design...
by Mark Okun | Sep 14, 2015 | Thoughts of a born salesman
Selling retail has changed and it is due to the internet, but it is not what you think. The commodity items, such as a book or a phone, are an easy item to purchase online. Punch in a model number or SKU and there it is complete with pricing and availability. When it...
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