Do You Believe A Salesperson is Born or Made? The Myth of the Born Salesperson ?
The Myth of The Born SalespersonIn this podcast I address the myth of the born salesperson. So many people think selling is a lot of smoke and mirrors or worse. Others think anyone can sell, just give them some PK and they will make it or they won't. I have seen...
Facebook Changes Immediately Impact How Showrooms Promote
When you woke up this morning your feed was different. Facebook Changes Impact Showrooms, Agencies, Manufacturers & Marketers Ok so this may not be breaking news, so unless you have been on a hiatus from the news, which I encourage, you know about the Facebook...
Planning for the Unexpected Opportunity
So much is written and talked about when it comes to the topic of planning. We have been bombarded with advice, guidance, books and articles on this subject for as long as I can remember. Now, I am a planner. I have been making and executing plans for decades,...
2016 Yahoo!
At the stroke of midnight all things start over again. New beginnings as the year changes for somethings, but not all. All change is personal and internal. Humans created time as a measure nothing more. The magical moment when the changing of the calendar occurs on...
The 3 Most Overused Phrases in Customer Service
As a life long retailer I am sensitive to how customer service issues are handled. Years ago when I was first working with our Customer Service department we encouraged the CSR to be empathetic with the person having the...
What is Changing About the Retail Selling Process
The Changing Retail Selling Process The profession of selling is challenging and even more so with the “internet of things” happening all around us. For decades, even centuries the basic selling process remained unchanged and would yield acceptable results. Today the...
Increase Your Business by Expanding Your Digital Presence
“Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.”
–Tom Peters
Do I need a Coach for Sales Performance?
Just like everything else that technology has touched, it has impacted the way a salesperson goes to work. Many of the tactics, tricks and manipulations that worked even 10 years ago will not work today. But often times the skilled professional is not up to the date with what is happening in the world they work in and like most things we improve when there is a clear path to understanding and implementation.
Being a Better Salesperson in Today’s Retail Climate.
Today we must be able to maximize the customer visit with sales dollars and in rapport building. This can be accomplished by building brand, both the dealers brand and the vendor’s brand, with a focus on creating bond and form the foundation to create a long term relationship with the customer and the end user.
The Rumors of the Death of Brick & Mortar Have Been Greatly Exaggerated
Selling retail has changed and it is due to the internet, but it is not what you think. The commodity items, such as a book or a phone, are an easy item to purchase online. Punch in a model number or SKU and there it is complete with pricing and availability. When it...